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You will be in good company...


Water Imp products have been successfully used in 38 countries world-wide. Here are some of the things that people say:

The Daily Mail, Thursday, Jan 15, 2004

"Hard water 'can cut heart risk'
DRINKING hard water may protect against heart disease, say researchers.

The Finnish scientists found that, for every one unit increase in water hardness, there was a one percent drop in the risk of having a heart attack.

In the UK, hard water is found in the South and East, where the principle rock is limestone. Soft water is found in Scotland, the North and West, where the rock is Millstone grit - heart disease rates are higher."

Article on how Hard water is good for you

NB. All our units retain the protective Calcium whilst preventing Limescale problems.

Customer Comments 

"I am writing to thank you for your wonderful aftercare service. After over 10 years of installing our Water Imp it finally stopped working, but you assured me I probably only needed a new transformer which you sent the day after speaking to you and free of charge. I am most grateful. Water Imp works wonders in our hard water area and I would recommend it to anyone. Thank you once again."

Rosemary Hiels, St. Albans, UK, 9th April 2008


"Thank you very much for sending us a replacement transformer for our 'Water Imp' free of charge. We are most grateful as we have had it for 16 years and it has proved to be a very effective water softener."

Beryl and Paul Langford, Witham, UK, 26th February 2008


"I have recently purchased a Water Elf for my home and so far after 4 days I think there is a difference to the 'feel' of the water. Quite impressed so far. Hopefully I will start to notice a reduction in scale build-up soon."

Tim Kirkham, UK, 30th January 2008


"A very special 'Elf'

In 2002 we bought a two year old static caravan in the Bay View holiday park in Swanage, Dorset.

The caravan had not been used a great deal during the previous year, so we were surprised when the hot water boiler stopped working and the gas man told us it needed to be de-scaled. This cost us about £80. We knew we were in a hard water area as our kettle had furred up in a couple of months. We did not like the idea of having to pay the de-scaling charge every couple of years.

My husband is very good at hoarding leaflets and he remembered he had one about something that we could fit that might solve the problem. So we bought an Elf and fitted it with some scepticism! At once I noticed the kettle did not fur up and over the last four years in spite of the caravan being well used by family and friends the boiler has never needed de-scaling.

Due to our children producing many grandchildren for us, we have changed our caravan for a larger one. Our priority has been to refit our brilliant little Elf - we cannot recommend it highly enough - thank you!"

Our pet dog

The caravan where we installed our imp

Graham and Rosemary Burbridge, Surrey, UK, 29th January 2008


"No fear of me returning your product in 6 months. It started to clean my kettle almost immediately (no more de-scaling!). I have a combi-boiler and it had a salt based softener when I bought the house - so glad I didn't replace it with another one. Easy to fit, no loss of space, no salt, no dodgy plumbing, drinkable water, so much cheaper - why does anyone buy anything else? Thanks"

Tony Lutz, UK, 20th January 2008


"Replacing a unit bought about 10 years ago!."

Ms C Saltar, Suffolk, 29th November 2007


"I've had an Elf for the last 4 years and now I am moving to a new house plus ordering one more this time for a friend as well."

Mr Pavel Holes, Ontario, Canada 29th November 2007


"Hello, After three days, we are happy with the Super Imp. I could see a difference on the first day. We are back to having more soap suds. We have well water, that used to be fine, but for the last year, we could see the calcium build up."

Roger Gervais, 12th November 2007


"Just to let you know that I have instantly seen the benefits of the Super Imp I purchased a month ago. We live in Belguim and have very high calcium in our water (32-37 French Graad). No more grits in my tea, no more expensive water filters, no more calcium stains on the sink! Thank you."

H Cruickshank, Belgium, 16th November 2006


"A while ago I ordered one of your Water Imp models. Your leaflet said 'fit & forget'. So I did. Just re-discovered your leaflet, and thought I should email you to say how delighted I am with the product. My problem was sensitive skin and I live in an area of hard water. Not getting the skin problems now. Many thanks"

B Hewer, Gloucester, 27th June 2006


"We recieved our water imp in December of 05'. I'm sorry it took us so long to let you know we recieved it. We installed it on the 15th of Dec, and noticed a difference within a week. It's now the 14th of January and I love it. My dishes are coming out of my dishwasher CLEAN!!! And the detergent in my washing machine is actually disolving! We live in Tijeras, NM and most of us are on wells. Many are running dry, so we were afraid to waste our water with a water softner. This water imp has set us at ease. Thank you."

Gabrielle Valdez, United States, 14th January 2006


"I have been using my Elf for about three weeks now. I have NO spots on my dishes, my water tastes great and there is positively NO MORE lime scale in my sinks, baths or showers. I did not expect such quick results. I have also noticed a positive difference in the texture and clarity of my water when it comes out of the spigot. I most certainly will recommed your product to all my family, friends and possibly a stranger or two I encounter on the street. It is wonderful. I have conditioned water with no salty taste. Thanks so much"

L. S. Murph, United States, 21st October 2005


"I have had my water imp now for about three weeks and from the first day it has worked great. My hand soap now suds as well. In a few short words I would recommend highly."

George A. Laginess, Cathedral City, CA, USA, 5th September 2005


"We bought a water imp about 3 months prior to the pictures enclosed. The pictures show the hard crust that formed at the interior base of the dishwasher door prior to the water imp, crumbling like powder into my husbands hands approximately 3 months after installation. We did not know this crust was even there because it was hidden from view just under the overlapping lip of the door in the open position until a fair amount of it fell off onto the floor of the dishwasher for our notice. We noticed significant improvement in our water pressure early after installation, but we think of these pictures as much 'harder' proof of the water imp working as claimed."

Limescale reduction in dishwasher

Limescale dissolves in hand

S.A. & B. Nesse, CA, USA, 24th July 2005


"We've been using the water-imp for a week now and we really saw the difference almost instantly. Our glasses and plates are now residue free! My shower head doesn't clog up anymore.

Thank you very much!"
G Uyquiengco, Philippines, 16th May 2005


"I received the elf, about a week and a half ago, and I can tell you that to this date it has done everything that it said it would only faster. For six months I had lime scale build up on my toilets which could only be removed with chemicals and a lot of elbow grease, two days after installing the elf I used a toilet brush with no effort it was clean. I never imagined that it could work so quickly.
Great job! I have already recommended it to my neighbors and friends."
E. Hoagland, Ohio, USA, 20th October 2004


"Just to let you know we received our ELF on Tuesday - installed it on Wednesday and within several hours after my husband installed it I came home and could "feel" the difference! Thank you so much - such a small box - I must say, I had my doubts. But, it works like a charm. Thank you - thank you -thank you
D Mootsey, USA, 25th July 2004


"We have received the water conditioners and are currently testing them.

Results thus far:

One test is in a 30 year old home in Calgary where the average water hardness is at around 13 grains. This translates into about 10,500 pounds of rock having come into the pipes of the home since it was built.

A difference in the water was noticed 12 hours after installation. Most noticeable was the reduction in itchiness after a shower. An improvement in the clarity of the shower curtain was also noticed 24 hours after installation. Water marks on chrome have also become softer and easier to remove."
Canadian Distributor, 13th Jan 2004


"Dear friends at Water IMProvements Ltd:

The postman delivered our "Elf" in the late afternoon on January 13 and by eight o'clock (central time) we were able to enjoy a lovely shower with conditioned water using a bar of Yardley English Lavender. What a delight.

The installation of the Water Elf took about ten minutes. We found your instructions very clear and easy to follow. The two of us are so pleased with the results we are telling all of our friends about your website. Here in Cedar Rapids, Iowa the water is not very hard but where I lived previously, in Minnesota, the water is about 29 grains (I think that's equivalent to 290 mg) our family there will surely get to know about your product.

Thank you for an affordable and easy alternative to "softened" water."
Happy User, USA


"Bought my elf in July '96. Wonderful gadget. Have had nearly 8 years continuous use. Couldn't be without it.

You can use my name or get anyone to phone me up. I'll tell them.

Thank you for a great product.

Send me a leaflet I may want another. Happy Christmas."
HB Booley, Hampshire, UK


"Dear Water Imp

We live in the desert southwestern section of the United States. We often times feel that we've cornered worldwide market on hard water. Having used alternate methods to fight our hard water problem with minimal success, I finally decided to to try the magnets around my piping that I had read about. In searching the internet for 'water conditioning magnets', I came accross you website. Your product is much more economical and longer lasting than magentics, so I placed an order.

Four days ago I installed my Super Water Imp. I indicated to my wife that we may not see any improvement in the water quality for a month or better. As a means of detection my wife started using some black dinnerware to see how soon we could detect any improvement. We have realized a major improvement and reduction of hard white scale on the dinnerware coming out of the dishwasher in four (4) short days. What has remained is a minor trace of powder that is easily brushed off. We're sold on your product and I will tell everyone I know about your fantastic 'Water Imp'."
Tom and Diane Smith, Las Vegas, Nevada USA


"We installed the unit on Saturday and four days later already see results. All the caked on white stuff all over the outside of our bathroom and kitchen faucets and shower doors has turned to powder and all I had to do was wipe with a damp cloth. No cleaning solution, no scrubbing. It's amazing.

I was expecting to have to wait quite a while since the house is 32 years old and we had a water softener for the past 10 years but still continued with the same problems. We finally took the softener out this past summer because it never seemed to work. I realise it probably has a lot of stuff inside the pipes it probably still has to work on but am very confident in time our pipes and fixtures will look like new again.

When we return from vacation we plan on purchasing a second one for our second house."
P Hughes, USA


"We are very pleased with the Water Imp you supplied. Its effect was noticeable within 48 hours and our neighbours have been in to see it and carry away a favourable impression.

For your information, the town of Oswestry has recently gone over from a soft water supply to a very harsh hard water coming from the R Severn and the town is up in arms."
Happy User, Oswestry, Shropshire, UK


"Purchased the Elf and installed it on the 22nd November 2003 by the 16th December and more so on the 17th December it was quite clear that the unit was working.

The flow of water from the hot tap downstairs has increase by about 60%!

Also having seen that other makes of water conditioners say their product is audio frequency based and will not interfere with the TV and radio etc. My unit is situated only feet away from the TV and there has been no interference at all.

I had to call to let you know how happy I am with the Unit."
C Orpen, Middlesex, UK


"While taking a shower, and afterward for a few minutes TERRIBLE RUMBLE due to lime buildup in the water heater.

Dishes had scum all over them after being washed by the dishwasher. We replaced the water heater and installed your Elf in June. Today, August, gas water heater is silent.

The newly washed dishes are beautiful. Your Imp product is super."
M Soward, USA


"We have received our water imp.

It already appears to be working since my skin is no longer completely dehydrated and ashen after showering.

Stay tuned!"
S Mueller, USA


"This is an old house with OLD piping, I dread to know how old, and the water was very hard. I used to descale the kettle twice a month.

This I have not done for three years, proof of the INCREDIBLE efficiency of the Imp thank you so much, a pat on the back. It really does work."
E Saville, Chippnham, Wiltshire, UK


"Well wanted to update you on the two water conditioners. They are doing a fantastic job. They were installed around the second week in December and didn't tell anyone. The family noticed the change within the first week!.... Simply amazing and simple."
B Silverman, USA


"I have recommended your product to my friends and family and all have had favourable results in both the amount of lime scale and suffering of dry skin and/or eczema. The only thing I do stress to everybody that I have recommended your product to, is to give it time to work as in some cases it has many years of lime scale buildup to deal with."
M Jackson, Oxfordshire, UK


"I received all four of your products in time to distribute them to my family at the Thanksgiving holiday. I must tell you we are all very surprised.

My parents have seen a remarkable difference in the amount of white powder left around their sinks and the glassware is cleaner. My sister tells me there is no change from her salt conditioner to your Water Imp which is an excellent sign.

For ourselves, we have noticed that the chrome faucets and plungers are not corroded, the dishwasher uses less detergent and produces sparkling glasses and our dog's water bowl no longer has a crust that had to be scrubbed daily from the waterline.

Thanks for all your assistance and your patience.

PS. We have spread the news to our neighbours and they, too, have shown a great interest!"
J De Lucia, USA


"I have recently received a Water Imp and truly love the difference it has made in the amount of lather I get in the shower. It was so simple to install."
S Neuhart, USA


"I just thank goodness that I took notice of your 'ad and tried your product. I don't want my home to be without it... not for too long anyway."
Mrs P Davidson, Mayland, Essex, UK


"What was amazing to me was my clothes are softer feeling and when you run water over metal objects like a drain cover, it just sheets off. So it works! I would like to order some additional units to give to family members."
T Young, USA

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