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"I am writing to thank you for your wonderful aftercare service. After over 10 years of installing our Water Imp it finally stopped working, but you assured me I probably only needed a new transformer which you sent the day after speaking to you and free of charge. I am most grateful. Water Imp works wonders in our hard water area and I would recommend it to anyone. Thank you once again."
Rosemary Hiels, St. Albans, UK, 9th April 2008
"Thank you very much for sending us a replacement transformer for our 'Water Imp' free of charge. We are most grateful as we have had it for 16 years and it has proved to be a very effective water softener."
Beryl and Paul Langford, Witham, UK, 26th February 2008
"I have recently purchased a Water Elf for my home and so far after 4 days I think there is a difference to the 'feel' of the water. Quite impressed so far. Hopefully I will start to notice a reduction in scale build-up soon."
Tim Kirkham, UK, 30th January 2008
"A very special 'Elf'
In 2002 we bought a two year old static caravan in the Bay View
holiday park in Swanage, Dorset.
The caravan had not been used a great deal during the previous
year, so we were surprised when the hot water boiler stopped
working and the gas man told us it needed to be de-scaled. This
cost us about £80. We knew we were in a hard water area as
our kettle had furred up in a couple of months. We did not like
the idea of having to pay the de-scaling charge every couple of
years.
My husband is very good at hoarding leaflets and he remembered he
had one about something that we could fit that might solve the
problem. So we bought an Elf and fitted it with some scepticism!
At once I noticed the kettle did not fur up and over the last four
years in spite of the caravan being well used by family and
friends the boiler has never needed de-scaling.
Due to our children producing many grandchildren for us, we have
changed our caravan for a larger one. Our priority has been to
refit our brilliant little Elf - we cannot recommend it highly
enough - thank you!"


Graham and Rosemary Burbridge, Surrey,
UK, 29th January 2008
"No fear of me returning your product in 6 months. It started to clean my kettle almost immediately (no more de-scaling!). I have a combi-boiler and it had a salt based softener when I bought the house - so glad I didn't replace it with another one. Easy to fit, no loss of space, no salt, no dodgy plumbing, drinkable water, so much cheaper - why does anyone buy anything else? Thanks"
Tony Lutz, UK, 20th January 2008
"Replacing a unit bought about 10 years ago!."
Ms C Saltar, Suffolk, 29th November 2007
"I've had an Elf for the last 4 years and now I am moving to
a new house plus ordering one more this time for a friend as
well."
Mr Pavel Holes, Ontario, Canada 29th
November 2007
"Hello, After three days, we are happy with the Super Imp. I could see a
difference on the first day. We are back to having more soap suds.
We have well water, that used to be fine, but for the last year,
we could see the calcium build up."
Roger Gervais, 12th November 2007
"Just to let you know that I have instantly seen the benefits
of the Super Imp I purchased a month ago. We live in Belguim and
have very high calcium in our water (32-37 French Graad). No more
grits in my tea, no more expensive water filters, no more calcium
stains on the sink! Thank you."
H Cruickshank, Belgium, 16th November
2006
"A while ago I ordered one of your Water Imp models. Your
leaflet said 'fit & forget'. So I did. Just re-discovered your
leaflet, and thought I should email you to say how delighted I am
with the product. My problem was sensitive skin and I live in an
area of hard water. Not getting the skin problems now. Many
thanks"
B Hewer, Gloucester, 27th June 2006
"We recieved our water imp in December of 05'. I'm sorry it
took us so long to let you know we recieved it. We installed it on
the 15th of Dec, and noticed a difference within a week. It's now
the 14th of January and I love it. My dishes are coming out of my
dishwasher CLEAN!!! And the detergent in my washing machine is
actually disolving! We live in Tijeras, NM and most of us are on
wells. Many are running dry, so we were afraid to waste our water
with a water softner. This water imp has set us at ease. Thank
you."
Gabrielle Valdez, United States, 14th
January 2006
"I have been using my Elf for about three weeks now. I have
NO spots on my dishes, my water tastes great and there is
positively NO MORE lime scale in my sinks, baths or showers. I did
not expect such quick results. I have also noticed a positive
difference in the texture and clarity of my water when it comes
out of the spigot. I most certainly will recommed your product to
all my family, friends and possibly a stranger or two I encounter
on the street. It is wonderful. I have conditioned water with no
salty taste. Thanks so much"
L. S. Murph, United States, 21st October
2005
"I have had my water imp now for about three weeks and from
the first day it has worked great. My hand soap now suds as well.
In a few short words I would recommend highly."
George A. Laginess, Cathedral City, CA,
USA, 5th September 2005
"We bought a water imp about 3 months prior to the pictures
enclosed. The pictures show the hard crust that formed at the
interior base of the dishwasher door prior to the water imp,
crumbling like powder into my husbands hands approximately 3
months after installation. We did not know this crust was even
there because it was hidden from view just under the overlapping
lip of the door in the open position until a fair amount of it
fell off onto the floor of the dishwasher for our notice. We
noticed significant improvement in our water pressure early after
installation, but we think of these pictures as much 'harder'
proof of the water imp working as claimed."


S.A. & B. Nesse, CA, USA, 24th July 2005
"We've been using the water-imp for a week now and we really
saw the difference almost instantly. Our glasses and plates are
now residue free! My shower head doesn't clog up anymore.
Thank you very much!"
G Uyquiengco, Philippines, 16th May 2005
"I received the elf, about a week and a half ago, and I can
tell you that to this date it has done everything that it said it
would only faster. For six months I had lime scale build up on my
toilets which could only be removed with chemicals and a lot of
elbow grease, two days after installing the elf I used a toilet
brush with no effort it was clean. I never imagined that it could
work so quickly.
Great job! I have already recommended it to my neighbors and
friends."
E. Hoagland, Ohio, USA, 20th October
2004
"Just to let you know we received our ELF on Tuesday -
installed it on Wednesday and within several hours after my
husband installed it I came home and could "feel" the difference!
Thank you so much - such a small box - I must say, I had my
doubts. But, it works like a charm. Thank you - thank you -thank
you
D Mootsey, USA, 25th July 2004
"We have received the water conditioners and are currently
testing them.
Results thus far:
One test is in a 30 year old home in Calgary where the average
water hardness is at around 13 grains. This translates into about
10,500 pounds of rock having come into the pipes of the home since
it was built.
A difference in the water was noticed 12 hours after installation.
Most noticeable was the reduction in itchiness after a shower. An
improvement in the clarity of the shower curtain was also noticed
24 hours after installation. Water marks on chrome have also
become softer and easier to remove."
Canadian Distributor, 13th Jan 2004
"Dear friends at Water IMProvements Ltd:
The postman delivered our "Elf" in the late afternoon on January
13 and by eight o'clock (central time) we were able to enjoy a
lovely shower with conditioned water using a bar of Yardley
English Lavender. What a delight.
The installation of the Water Elf took about ten minutes. We found
your instructions very clear and easy to follow. The two of us are
so pleased with the results we are telling all of our friends
about your website. Here in Cedar Rapids, Iowa the water is not
very hard but where I lived previously, in Minnesota, the water is
about 29 grains (I think that's equivalent to 290 mg) our family
there will surely get to know about your product.
Thank you for an affordable and easy alternative to "softened"
water."
Happy User, USA
"Bought my elf in July '96. Wonderful gadget. Have had nearly
8 years continuous use. Couldn't be without it.
You can use my name or get anyone to phone me up. I'll tell them.
Thank you for a great product.
Send me a leaflet I may want another. Happy Christmas."
HB Booley, Hampshire, UK
"Dear Water Imp
We live in the desert southwestern section of the United States.
We often times feel that we've cornered worldwide market on hard
water. Having used alternate methods to fight our hard water
problem with minimal success, I finally decided to to try the
magnets around my piping that I had read about. In searching the
internet for 'water conditioning magnets', I came accross you
website. Your product is much more economical and longer lasting
than magentics, so I placed an order.
Four days ago I installed my Super Water Imp. I indicated to my
wife that we may not see any improvement in the water quality for
a month or better. As a means of detection my wife started using
some black dinnerware to see how soon we could detect any
improvement. We have realized a major improvement and reduction of
hard white scale on the dinnerware coming out of the dishwasher in
four (4) short days. What has remained is a minor trace of powder
that is easily brushed off. We're sold on your product and I will
tell everyone I know about your fantastic 'Water Imp'."
Tom and Diane Smith, Las Vegas, Nevada
USA
"We installed the unit on Saturday and four days later
already see results. All the caked on white stuff all over the
outside of our bathroom and kitchen faucets and shower doors has
turned to powder and all I had to do was wipe with a damp cloth.
No cleaning solution, no scrubbing. It's amazing.
I was expecting to have to wait quite a while since the house is
32 years old and we had a water softener for the past 10 years but
still continued with the same problems. We finally took the
softener out this past summer because it never seemed to work. I
realise it probably has a lot of stuff inside the pipes it
probably still has to work on but am very confident in time our
pipes and fixtures will look like new again.
When we return from vacation we plan on purchasing a second one
for our second house."
P Hughes, USA
"We are very pleased with the Water Imp you supplied. Its
effect was noticeable within 48 hours and our neighbours have been
in to see it and carry away a favourable impression.
For your information, the town of Oswestry has recently gone over
from a soft water supply to a very harsh hard water coming from
the R Severn and the town is up in arms."
Happy User, Oswestry, Shropshire, UK
"Purchased the Elf and installed it on the 22nd November 2003
by the 16th December and more so on the 17th December it was quite
clear that the unit was working.
The flow of water from the hot tap downstairs has increase by
about 60%!
Also having seen that other makes of water conditioners say their
product is audio frequency based and will not interfere with the
TV and radio etc. My unit is situated only feet away from the TV
and there has been no interference at all.
I had to call to let you know how happy I am with the Unit."
C Orpen, Middlesex, UK
"While taking a shower, and afterward for a few minutes
TERRIBLE RUMBLE due to lime buildup in the water heater.
Dishes had scum all over them after being washed by the
dishwasher. We replaced the water heater and installed your Elf in
June. Today, August, gas water heater is silent.
The newly washed dishes are beautiful. Your Imp product is
super."
M Soward, USA
"We have received our water imp.
It already appears to be working since my skin is no longer
completely dehydrated and ashen after showering.
Stay tuned!"
S Mueller, USA
"This is an old house with OLD piping, I dread to know how
old, and the water was very hard. I used to descale the kettle
twice a month.
This I have not done for three years, proof of the INCREDIBLE
efficiency of the Imp thank you so much, a pat on the back. It
really does work."
E Saville, Chippnham, Wiltshire, UK
"Well wanted to update you on the two water conditioners.
They are doing a fantastic job. They were installed around the
second week in December and didn't tell anyone. The family noticed
the change within the first week!.... Simply amazing and
simple."
B Silverman, USA
"I have recommended your product to my friends and family and
all have had favourable results in both the amount of lime scale
and suffering of dry skin and/or eczema. The only thing I do
stress to everybody that I have recommended your product to, is to
give it time to work as in some cases it has many years of lime
scale buildup to deal with."
M Jackson, Oxfordshire, UK
"I received all four of your products in time to distribute
them to my family at the Thanksgiving holiday. I must tell you we
are all very surprised.
My parents have seen a remarkable difference in the amount of
white powder left around their sinks and the glassware is cleaner.
My sister tells me there is no change from her salt conditioner to
your Water Imp which is an excellent sign.
For ourselves, we have noticed that the chrome faucets and
plungers are not corroded, the dishwasher uses less detergent and
produces sparkling glasses and our dog's water bowl no longer has
a crust that had to be scrubbed daily from the waterline.
Thanks for all your assistance and your patience.
PS. We have spread the news to our neighbours and they, too, have
shown a great interest!"
J De Lucia, USA
"I have recently received a Water Imp and truly love the
difference it has made in the amount of lather I get in the
shower. It was so simple to install."
S Neuhart, USA
"I just thank goodness that I took notice of your 'ad and
tried your product. I don't want my home to be without it... not
for too long anyway."
Mrs P Davidson, Mayland, Essex, UK
"What was amazing to me was my clothes are softer feeling and
when you run water over metal objects like a drain cover, it just
sheets off. So it works! I would like to order some additional
units to give to family members."
T Young, USA
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